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Putting Companies on the Map | Kashyap Deorah from HyperTrack

When having something delivered, or being picked up for a ride, we want more than rough estimates. We want to know where the driver is, which way they’re going, and exactly when we can expect them to arrive.

But for the most part, this capability has been limited to companies willing and able to allocate massive resources. Kashyap Deorah sought to change that with his company, HyperTrack. They offer a sophisticated but easily integrated GPS tracking system as a SaaS, allowing companies of all sizes to track their drivers and share selected information with customers in real time.

On this edition of UpTech Report, Kashyap discusses some of the intricacies involved in offering an API service, how the COVID-19 pandemic has affected his sector, and where he sees his company growing.

More information: https://hypertrack.com/


HyperTrack’s founder and chief executive is fourth-time entrepreneur Kashyap Deorah, who previously sold companies to OpenTable and Future Group. He is also a best-selling author and investor.

Kashyap started his first company as a college student at IIT Bombay and sold it to a Silicon Valley firm. Since then, he has operated in the US-India corridor and done business in China, South-East Asia, and Northern Europe. Kashyap has written for leading print and online publications and made keynote presentations at Internet technology and ecommerce conferences. He is the author of 2015’s The Golden Tap—The Inside Story of Hyper-Funded Indian Start-Ups.

San Francisco-based HyperTrack is the live location cloud for deliveries, visits, and rides. Hundreds of retail, service and ecommerce companies on every inhabited continent use HyperTrack to power operations efficiency, field productivity, customer experience, and financial payouts.

Over 10,000 software developers have built over 3,000 HyperTrack-powered applications deployed to over 5 million devices, generating 3 billion annual location events for businesses that depend on real-time applications and location intelligence. The company’s partnership integrations include Amazon Web Services, Salesforce, and Intuit QuickBooks.

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