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Advanced SaaS Email Marketing Campaigns & Automation Tools with Jane Portman of Userlist

Have you ever considered automating your SaaS and B2B email marketing campaigns?

In this edition of the UpTech Report, host Alexander Ferguson meets with the CEO of Userlist, Jane Portman, to discuss email marketing automation strategies going into 2022.

At its core, Userlist is helping to automate the email marketing lifecycle with its new email automation tool. It makes starting email marketing campaigns and delivering custom email blasts that are personally tailored to SaaS businesses easier than ever before.  It’s event-based email marketing, taken to the next level through data.

Through data-driven analysis, Userlist’s email campaign tools and autoresponders are able to learn about your customers on a deep level. Then, they’ll take all of the necessary actions to onboard, engage, and nurture your marketing leads throughout the full customer lifecycle.


Jane Portman is the co-founder of Userlist — an email marketing tool for SaaS companies. Previously a UI/UX consultant, she also raises three kids, enjoys scuba diving, and runs two podcast shows: UI Breakfast and Better Done Than Perfect.

Userlist is an email automation tool for SaaS companies. Unlike other email tools, it meets the complexity of your SaaS business. You can track clean company-level data, and trigger campaigns based on company-level events. It’s the best way to onboard, engage, and nurture customers and marketing leads.

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