Marketing for the Mom and Pop

The story of the internet may come in two parts: In one telling, it created giants—the Amazons, Googles, and eBays. But in the other telling, it enabled an ocean of small businesses to promote themselves and connect with customers in new ways. Unfortunately, for this latter group, fully utilizing the resources of the internet has always been a struggle.

In this episode of UpTech Report, I talk with Christopher Marentis, the founder and CEO of Surefire Local, a company that’s trying to bring the online marketing power yielded by large dot-coms into the hands of local dentists, contractors, and accountants.

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