Marketing for the Mom and Pop | Christopher Marentis at Surefire Local

The story of the internet may come in two parts: In one telling, it created giants—the Amazons, Googles, and eBays. But in the other telling, it enabled an ocean of small businesses to promote themselves and connect with customers in new ways. Unfortunately, for this latter group, fully utilizing the resources of the internet has always been a struggle.

In this episode of UpTech Report, I talk with Christopher Marentis, the founder and CEO of Surefire Local, a company that’s trying to bring the online marketing power yielded by large dot-coms into the hands of local dentists, contractors, and accountants.

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Chris Marentis is the founder and CEO of Surefire Local, whose notable career spans the evolution of the Web. Chris has a superpower of being able to recognize innovative technology and implementing it to effectively bridge the gaps between traditional and cutting-edge digital marketing.

This mindset has led to Surefire Local creating an all-in-one local marketing solution that puts business owners in control of their unique story across all digital marketing channels; giving them the ability to see and strengthen all their digital marketing activities in one place so they can generate more leads and stop wasting money in under-performing programs.

As Senior Vice President of America Online’s Interactive Marketing group, Chris was a key force in creating the foundational blueprints for online marketing, e-commerce, and content branding. While CEO of Clearspring Technologies, he developed one of the most widely adopted venture-backed Web 2.0 technology platforms.




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