in

Tech for Tykes | Elnaz Sarraf at ROYBI

There are a lot of early education technology products on the market, but most of them are fairly static. They’re apps, or in some cases electronic toys that deliver one-way content.

In this installment of UpTech Report, I talk with Elnaz Sarraf, the founder and CEO of ROYBI, a company that’s manufacturing an interactive early learning toy that doesn’t merely offer up games and puzzles—it can respond to children’s emotions.

Elnaz discusses why this level of engagement is so important for early learning, and some of the unique challenges a technology such as this encounters with such young users.

More information: https://roybirobot.com/


Elnaz is a serial entrepreneur with over 15 years of experience in technology, business, sales, and marketing. Currently, Elnaz is the CEO and Founder of ROYBI; an investor-backed EdTech company focusing on early childhood education, AI, and robotics, that recently raised $4.2 million in its seed round. Elnaz is also a Board Member at the Consumer Technology Association, Small Business Council.

ROYBI is the creator of Roybi Robot, an interactive language learning, and STEM skills robot for children ages 3+. With over 500 lessons, including primary STEM, stories, games, and songs, Roybi Robot creates a fun, interactive, and personalized learning experience for children.

ROYBI earned many prestigious awards and recognition, including TIME Magazine Best Invention, CNBC World’s Most Promising Startups, Fast Company’s World Changing Ideas (2019), the EdTech Award in Robotics (2019), the Katerva Awards in Behavioral Change (2019), and the Silicon Valley Top 30 Innovation Award (2018). ROYBI has also been featured on Forbes, NYT, Washington Post, CNET, Fox News, CNN, EdSurge, NASDAQ, VentureBeat, ABC News, and CNBC.

Before starting ROYBI, Elnaz co-founded and led a consumer electronics/IoT company, iBaby, serving as the company’s President. As an immigrant and female founder, Elnaz has made worthy accomplishments in a short duration of living in the US. Honors include being selected as Nasdaq Entrepreneurial Center Milestone Maker 2018, named the Woman of Influence through Silicon Valley Business Journal in 2016 and Entrepreneur of The Year in 2016 in Silicon Valley. She has been a speaker at several conferences such as the Mobile World Congress, ASU GSV Summit, Consumer Technology Association, and more. 

Keeping it Local | Christopher Marentis at Surefire Local

Learning How to Build a Learning Company | Elnaz Sarraf at ROYBI