Build it and They Will Fund | Dan Reich at Troops

In part one of my conversation with Dan Reich, the founder and CEO of Troops, he discussed his vision to build an AI assistant that bridges information between employees and software with the ease of sending texts to a friend.

In this second part of our conversation, he talks about the importance of building a team and a product to get the funding, and he shares some thoughts on how telecommuting has dramatically increased the importance of a healthy corporate culture.

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Dan Reich is the Co-Founder and CEO of Troops, a venture-backed technology company that makes work more human by delivering SaaS software that makes it easier for customer facing employees to get their work done, for executives to make better decisions and for operations employees to be able to react quickly to changing needs.

Troops is working with hundreds of companies and has raised about $22 million in venture capital from First Round Capital, Slack and others. He is also the Co-Founder and President of TULA, a health and beauty business that has created the world’s first probiotic-based line of skincare products and is backed by LCatteron.

He has been involved with companies that have raised over $100 million in venture capital and have exited for over $1 billion in mergers and acquisitions. Prior to Troops, Dan started a software company called Spinback which he sold to Buddy Media, and then to for about $850mm. He has a B.S. in Electrical and Computer Engineering from the University of Wisconsin-Madison, is a contributing writer for Forbes, TechCrunch, Harvard Business Review and hasbeen named Silicon Alley Top 100 by Business Insider.




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