Texting with Your CRM | Dan Reich at Troops

Over the past few years, there’s been a change in how information flows between people. Gone are the days where we’d log into computer terminals and draft emails. Now we text, tweet, instant message, and post. That’s at least how it is person to person. When it comes to person to computer, we still wheel up our chairs and poke at keyboards the old way. That’s what Dan Reich noticed when he started his company, Troops.

A startup veteran, he envisioned a system where an AI assistant could bridge information between employees and computers with the same ease and fluidity of two buddies texting about a baseball game. On this episode of UpTech Report, Dan explains how it works.

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Dan Reich is the Co-Founder and CEO of Troops, a venture-backed technology company that makes work more human by delivering SaaS software that makes it easier for customer facing employees to get their work done, for executives to make better decisions and for operations employees to be able to react quickly to changing needs. Troops is working with hundreds of companies and has raised about $22 million in venture capital from First Round Capital, Slack and others.

He is also the Co-Founder and President of TULA, a health and beauty business that has created the world’s first probiotic-based line of skincare products and is backed by LCatteron. He has been involved with companies that have raised over $100 million in venture capital and have exited for over $1 billion in mergers and acquisitions. Prior to Troops, Dan started a software company called Spinback which he sold to Buddy Media, and then to for about $850mm.

He has a B.S. in Electrical and Computer Engineering from the University of Wisconsin-Madison, is a contributing writer for Forbes, TechCrunch, Harvard Business Review and hasbeen named Silicon Alley Top 100 by Business Insider.




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