Custom Tech for Luxury Design | Erinn Valencich at StyleRow

One of the great appeals of information technology is its adaptability to wide applications—any given database software system can be implemented in anything from massive infrastructure projects to selling homemade candles. But some industries have needs so specific, the general offerings don’t cut it, forcing businesses to piece together numerous disjointed solutions.

This is what Erinn Valencich realized about her own interior design firm and luxury furnishings brand. She needed a system that integrated the unique project management and sales relationship of her business while reflecting the beauty so integral to her mission.

So she started StyleRow, a software platform tailored to meet the needs of luxury designers. On this episode of UpTech Report, Erinn discusses the genesis of her startup, developing the business model, and where they plan to go next.

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Erinn Valencich is an entrepreneur, who started her entrepreneurial career at an early age.  Graduating from high school early, she skipped college and went straight to work, garnering an incredible professional resume in the lifestyle design space with brands such as eBay, Maxwell House, Oprah, The Today Show, The View, HGTV and Simon & Schuster all before the age of 24.  She then founded her eponymous design firm, ERINN V. Design Group, later a furniture brand, ERINN V., and most recently turned software visionary, building an operating platform to power the luxury furnishings industry, StyleRow. 

As an interior designer and real estate developer, Erinn has a keen understanding of the classic California lifestyle. The granddaughter of a fine cabinetmaker and daughter of an architect, Valencich’s approach to design underscores the importance of craftsmanship and celebrates luxe, livable furnishings.  Her real estate projects include a record-breaking estate in the Sunset Strip with Belzberg Architects, featured in Architectural Digest, and a Cadillac Commercial, which The New York Times touted “Home As a Scene-stealer” and The Hollywood Reporter.  Her designs have garnered a ‘Best of Houzz’ award for design five years in a row. 

As the lead designer of her firm, Valencich has spent the last 15 years designing for a discerning international roster of clients. Her portfolio boasts a number of high-end designs, from New York lofts and ocean front estates in Mexico, to Las Vegas hotels and chic Los Angeles restaurants.  Her work has been featured in Architectural Digest Mexico, Elle Décor, Veranda, Traditional Home, Town & Country, House Beautiful, Luxe, Interiors, CA Home + Design, Robb Report, The Wall Street Journal, The Los Angeles Times, and on the covers of Architectural Digest, Modern Luxury Interiors, Interiors California, OBJEKT, Spaces and Florida Design.  

Her custom furniture line, ERINN V, is handcrafted in California and has evolved into a 90-piece collection available at fine to-the-trade showrooms around the country.  In addition to designing her namesake brand, she has several signature collaborations including a collection of hardware with Baldwin, Hollywood Hills by Erinn V., along with collections with Fine Art Lamps, rugs with Mehraban and Creative Touch, Accessories with A&B Home and two new furniture collections in the works which will be available at retail in 2020.

Valencich was one of 12 designers chosen to compete on NBC’s American Dream Builders, hosted by Nate Berkus, and has appeared on a variety of shows, including The View, HGTV among others. She is the 2016 and 2018 recipient of the ARTS award for Interior Designer Of The Year and a contributor to GIO Journal, a luxury digital publication with over 5MM impressions.




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