Deeper Data for Better Benefits | Rodney Reasen from Springbuk

Every year, companies evaluate the needs of their workforce to purchase their annual benefits package. This is an exceedingly complicated task, and it doesn’t always result in the best deal.

As a consultant who helped companies navigate the healthcare market, Rodney Reasen saw these difficulties first hand. “That process we found was fraught with lack of information, lack of data, and almost a perverse incentivization in the market,” he says.

He realized that if he could devise a way for companies to better ascertain the healthcare needs of their employees, they could make better decisions that both saved money and gave workers the best possible package.

His solution became Springbuk, a startup that uses artificial intelligence to analyze workforce data to give companies the deep insights they need to make informed decisions when assembling benefits packages.

On this edition of UpTech Report, Rodney discusses some of the special challenges presented by the healthcare marketplace, and why he believes curation is the future.

More information:

Rod Reasen, II, is the Co-Founder and CEO of Springbuk, a Health Intelligence platform with a vision to prevent disease with data. Prior to launching Springbuk, Rod founded and scaled a fee-based benefits consulting firm into one of the largest in the Midwest when it was acquired by a publicly traded firm in 2010.

In 2009, he launched the nationally recognized Healthiest Employers award program that has recognized over 8,000 employers at the top healthiest workplaces in their region and who represent nearly half of the working population in America.

From those learnings, Rod dreamed of a day where employers could make the best unencumbered decisions using data.

That passion drove him to co-found Springbuk, which now represents more than 4,000 employers including hundreds of household brands. His energy is contagious and the world is benefiting from his vision to disrupt healthcare. 



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