Mastering Artificial Intelligence with Real Knowledge | Interview with William Ammerman

In this first video of our three video series, we talk with Ammerman about the impact this new era of digital marketing has on business and how people can stay ahead of the game.

Renowned technologist William Ammerman is the author of The Invisible Brand, in which he examines the dramatic transformation of marketing in the age of artificial intelligence. In his book, Ammerman speaks of the revolutionary and often controversial tools of persuasion that are shaping our society. From personal assistant artificial intelligence like Siri and Alexa, to political social media campaigns, these technologies are affecting every corner of our existence. Whether we fear or embrace these new forms of public engagement, one thing is certain: It’s here, and we’d better understand it.

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