There was a time, long ago, when marketers relied on instincts and perceptions. Today, it’s all about data. And yet, despite the sophistication of information analysis available, it’s still enormously challenging for marketing departments to understand if their budgets are allocated efficiently, their goals are being achieved, and the value to the company is demonstrable. Peter Mohoney realized this as the CMO of a two billion dollar software company.
His solution became his new company, Plannuh, which quite simply automates marketing, planning, and budgeting so marketing departments understand if what they’re doing is working.
In this edition of UpTech Report, Peter talks about the inspiration behind this idea and how it’s changing how marketing teams work.
More information: https://www.plannuh.com/
Peter is the founder and CEO of a Boston-based, venture-backed SaaS marketing software firm called Plannuh. Plannuh is the first AI-based marketing leadership platform and is used by marketing professionals to build, manage, optimize, and collaborate on their marketing plans and budgets.
Before founding Plannuh in early 2017, Peter spent nearly 30 years in executive roles at several leading technology companies in the Boston area. Most recently, Peter spent 13 years at Nuance Communications, a $2B public company where he was the Chief Marketing Officer and Senior Vice President and General Manager of the Dragon voice recognition software business.
Peter is also a passionate advocate for people with disabilities and has spent much of his professional career working with accessible technologies. He currently serves as the Chairman of the Board Emeritus of Easter Seals Massachusetts.
Peter grew up in Boston, graduated from Boston Latin School and earned degrees in Physics and Computer Science from Boston College. He lives in Newton, Massachusetts with his wife and three young-adult children.