Past, Present, and Future of Data Analysis Technology & Automation with Ravi Shankar of Denodo

In this edition of the UpTech Report, host Alexander Ferguson meets with the SVP & CMO of Denodo, Ravi Shankar, to discuss data virtualization and the future of big data.

Through various use cases and examples, Shankar walks us through the exciting history of data analysis, what his company is currently up to, and where this is all going in the future. With Denodo’s data virtualization platform, companies can use modern data integration and management to sift through mountains of data to gain a unified view of the information faster, cheaper, and less effort. 

Under the surface, data analysis is quite complicated, but Shankar explains how his company aims to make it as simple as turning on a water faucet — you turn the knob and the water simply flows out the end of the pipe.

Denodo’s powerful logical data integration and management enables data to flow from databases, data warehouses, and data lakes, on-premises or in the cloud, to applications used by business users, where ultimately, they use the most up-to-date data to analyze everything and deliver useful, business-accelerating results.

Ravi Shankar is the Senior Vice President and Chief Marketing Officer at Denodo. He is responsible for Denodo’s global marketing efforts, including product marketing, demand generation, field marketing, communications, social marketing, customer advocacy, partner marketing, branding, and solutions marketing.

Ravi brings to his role more than 25 years of proven marketing leadership and product management, business development, and software development expertise within both large and emerging enterprise software leaders such as Oracle, Informatica, and Siperian. His deep expertise in data-related technologies facilitates increased global awareness of the Denodo Platform and accelerate its growth.

Ravi holds an MBA from the Haas School of Business at the University of California, Berkeley, and an MS and an Honors BS degree in Computer Science. He is a published author and a frequent speaker on data management and governance.

Prior to joining Denodo, Ravi was the Vice President of Product Marketing at Informatica and was instrumental in positioning the company as a leader in the Master Data Management (MDM) market. He helped accelerate MDM revenue and customer acquisition, and propel Informatica into a $1B company.

Denodo is the leader in data virtualization providing agile, high performance data integration, data abstraction, and real-time data services across the broadest range of enterprise, cloud, big data, and unstructured data sources at half the cost of traditional approaches. Denodo’s customers across every major industry have gained significant business agility and ROI by enabling faster and easier access to unified business information for agile BI, big data analytics, Web, cloud integration, single-view applications, and enterprise data services. Denodo is well-funded, profitable, and privately held. For more information, visit or call +1 877 556 2531 / +44 (0) 20 7869 8053.



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