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Putting the Personal in Sales at Scale | Greg Segall from Alyce

It used to be that salespeople were the experts at personal connections. They knew how to understand you, and took the time to relate and engage with you, to reach you on a personal level.

Today, salespeople are often more like data analysts. Their job is not to connect personally, but rather to attract attention and hit a number of outreach touchpoints. It can be effective, but consumers are getting tired of it. And though digital marketing is here to stay, our guest on this edition of UpTech Report is trying to bring back the personal to sales. To establish relationships and delivery experiences that matter and help businesses grow.

Greg Segall is the founder and CEO of Alyce, a company that offers what they call a “Personal Experience (PX) platform.” Greg stops by to explain how he’s changing the blast marketing approach to scaling one-to-one relationships, by focusing on the recipient’s #5to9 interests  – giving the people what they want.

More information: https://www.alyce.com/


A serial entrepreneur, Greg Segall founded his third company, Alyce in December 2015 with the goal to fundamentally change the way people invest in business relationships using corporate gifting, swag and more. The mission is to help everyone create personal bonds with everyone they do business with.

Each “investable” moment create by Alyce is built on the 3 pillars of giving:

– How to create an experience that can authentically bring people closer together

– How to give back to planet

– How to give to those in need

Prior to Alyce, Greg was the former founder and CEO One Pica, a premier global e-commerce agency, where Greg worked some of the largest commerce and supply chain infrastructures in the world, including 3M and Scholastic. 

Greg has also invested, scaled, and aided the acquisition of several retailers, taking them from single-digit operations to hundreds of millions of dollars within a few years. One Pica was acquired in December 2012 by a holding company in San Francisco.

Greg lives in Massachusetts with his wife and threenager. He is a tech geek, fitness freak, podcast junkie, baseball monkey and 6-string shredder.

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