Slaying the Feature Creature | Hetal Pandya at Edison

Usually, developing a product is an additive process. You begin with a core idea and then add new features with each subsequent version release. But there are those unusual circumstances where the product has become a monster of unwanted functionality, and your development job is reductive—you begin with something that’s been overused and eliminate its unnecessary elements.

This is the situation Hetal Pandya found herself in when she founded Edison. The problem she was trying to solve? Email. What was once an excited new mode of communication has become a cumbersome burden to many.

In this edition of UpTech Report, Hetal talks about her experience of taking a preexisting service and turning it into something less.

More information:

Hetal Pandya is a mobile entrepreneur with more than 20 years of experience building mobile products for enterprise and consumer audiences. She has previously led teams at Nuance Communications, Microsoft, TellMe Networks, and Nortel Networks.

Edison Software is transforming the way people communicate with innovative, AI-driven products, including its flagship Edison Mail application for iOS, Android and Mac, new OnMail email service, Edison Trends e-commerce research and Edison API. Edison Software’s online data management privacy practices are TRUSTe certified, GDPR and Privacy Shield compliant. Edison is headquartered in San Jose, California.




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