The Elements of Startups | Simon Yencken from Fanplayr

Simon Yencken was an executive at Reuters Group in London, when an impromptu invitation to negotiate an acquisition in New York suddenly set his career in an entirely new direction.

That one meeting began a journey that brought him to co-found and lead Fanplayr, a technology startup that uses AI to help e-commerce businesses better understand the behavior of their customers, allowing for a more targeted, customized experience.

In this edition of UpTech Report, Simon talks about his unusual path from studying law to working in finance to being the CEO of a startup. And he tells us what he believes are the essential elements startups need to acquire funding and be successful.

More information:

Simon Yencken has had a lengthy career as an entrepreneur, investor and corporate executive.Currently, he is CEO and co-founder of Fanplayr. Fanplayr’s mission is to make ‘behavioral data  actionable’. Its breakthrough approach consists in analyzing site traffic and providing intelligence  and real time segmentation to improve and personalize every interaction with users.

Fanplayr’s  patent pending ‘Segmentation as a Service’ provides a powerful real-time segmentation engine  across the enterprise to multiple data bases & applications. The Fanplayr Service is a cloud based platform that combines machine-learning and big data analytics to generate significant  uplifts to revenue by delivering real-time personalization to visitors.

Fanplayr has hundreds of  enterprise customers globally in many different languages and currencies (including: Guess, Alitalia, Maserati, eBags, Party City, Air Europa, Kiko Cosmetics, Hankyu Hanshin, The New  Yorker, Samsung, Sports Direct, Vodafone, Dolce & Gabbana) and has tracked more than 4B+  visitor sessions.




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