When a person comes into a field with an outside mindset, it can sometimes bring a new perspective on what is possible. This was the case with Gil Allouche, a software engineer working as a marketer.
As he spent countless hours identifying targets, testing campaigns, and converting leads, he came to realize that much of the work could be automated. He founded Metadata to make it happen.
It took some learning, though, to get the funding he needed. “I can just walk through my path and it will be all the things you should not do,” he says. But eventually he got it right, and Metadata is now helping major brands bring in millions in sales.
In this edition of Founders Journey, Gil talks more about those things he shouldn’t have done and how he persevered.
More information: https://metadata.io/
A software engineer turned data-driven marketer, Gil spent the last 7 years running marketing at BI/Data startups -grew them from zero to ~1-2MM ARR in less than 12 months.
Gil Allouche is the founder of Metadata –a marketing platform for B2B that sets lead generation on auto-pilot using data enrichment and multi-channel targeted ads. Prior to Metadata Gil was the VP marketing at Qubole – a Big Data cloud company.
Previously Gil ran marketing at Karmasphere (Acquired by FICO). Before that – Gil ran marketing for Spotfire SaaS offering where he developed and executed go-to-market plans that increased growth by 600 percent in just 18 months.
Metadata is an autonomous demand generation platform that automates the most critical but often tedious tasks in marketing to help companies efficiently scale their demand generation efforts. Through machine learning, a proprietary corporate-to-personal identity graph, and automatic optimization to revenue KPIs, Metadata’s platform generates demand from target accounts and converts them to customers much faster than legacy methods.