Don’t Keep Your Idea a Secret | Yasmine Mustafa at ROAR for Good

In part one of my conversation with Yasmine Mustafa, the co-founder and CEO of ROAR for Good, she talked about the inspiration behind her company and their product, AlwaysOn, a wearable tracking device that enables hotel staff to alert security.

In this second part of our conversation, Yasmine tells how she took that leap from having an idea to actually quitting her job and starting her own company—and she shares some important insights on how she continued to develop her client relationships in one of the most challenging markets in the past hundred years.

More information:

Yasmine Mustafa is a social entrepreneur and the CEO & Co-Founder of ROAR for Good. Based in Philadelphia, ROAR is a woman-led and mission-driven technology company dedicated to cultivating safer workplaces. Their staff safety platform, The AlwaysOn™, is specifically designed for the hotel industry. Fueled by a passion to leverage technology for good, she leads the ROAR team in its mission to create safer workplaces and empowered communities.

Dedicated to fostering inclusive opportunities in business and education, Yasmine draws upon her own experiences as an immigrant and woman in tech to create a platform for conversation and igniting change. In addition to ROAR for Good, Yasmine launched a Philly non-profit providing affordable opportunities for women to learn software development. She also serves on the board of Coded by Kids which provides free tech education for underserved youth.

Her role as a leader and advocate has been recognized by the BBC, CNBC’s Upstart 100, Philadelphia Magazine, Philadelphia Business Journal, Philly, and the City of Philadelphia, among others. She is a 2x TEDx speaker with a roster of speaking credits that also include SXSW and CES.

Prior to launching ROAR for Good, Yasmine founded and sold her first company to a prominent content marketing firm in Silicon Valley. She graduated summa cum laude from Temple University with a Business Management Degree.




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