Wearable Tech to Keep You Safe | Yasmine Mustafa at ROAR for Good

When people think of dangerous professions, it’s usually police officers, firefighters, EMTs and other first responders that come to mind. But hotel housekeepers are especially prone to unsafe conditions, their jobs requiring them to enter private rooms with total strangers.

According to a 2016 survey, fifty-eight percent of housekeepers have experienced sexual harassment on the job.*

That’s why Yasmine Mustafa founded ROAR for Good and developed their product, AlwaysOn, a discrete, wearable tracking device that enables hotel staff to alert security. In this episode of UpTech Report, Yasmine walks us through the inspiration behind this device, how they’ve worked to deploy it in the private sector, and where it could be applied in the future.


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Yasmine Mustafa is a social entrepreneur and the CEO & Co-Founder of ROAR for Good. Based in Philadelphia, ROAR is a woman-led and mission-driven technology company dedicated to cultivating safer workplaces. Their staff safety platform, The AlwaysOn™, is specifically designed for the hotel industry. Fueled by a passion to leverage technology for good, she leads the ROAR team in its mission to create safer workplaces and empowered communities.

Dedicated to fostering inclusive opportunities in business and education, Yasmine draws upon her own experiences as an immigrant and woman in tech to create a platform for conversation and igniting change. In addition to ROAR for Good, Yasmine launched a Philly non-profit providing affordable opportunities for women to learn software development. She also serves on the board of Coded by Kids which provides free tech education for underserved youth.

Her role as a leader and advocate has been recognized by the BBC, CNBC’s Upstart 100, Philadelphia Magazine, Philadelphia Business Journal, Philly, and the City of Philadelphia, among others. She is a 2x TEDx speaker with a roster of speaking credits that also include SXSW and CES.

Prior to launching ROAR for Good, Yasmine founded and sold her first company to a prominent content marketing firm in Silicon Valley. She graduated summa cum laude from Temple University with a Business Management Degree.




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