Lindsay Tjepkema has drawn a straight line from A to B—to B2B. She’s spent her entire career in marketing. She has a Master’s degree in Integrated Marketing and has spent over fifteen years in B2B marketing, including leading the marketing teams at enterprise SaaS companies.
It was in this role she discovered a lack of resources for B2B podcasting, so she set out to co-found her own company, Casted, a decision she doesn’t regret. “It’s been a wild, amazing rocket ship journey,” she says. “And I wouldn’t have it any other way.”
In this edition of Founders Journey, she discusses her decision to leave a good corporate job to start her own company, the key steps she took developing the product, and how the most important part of being a founder is getting comfortable being uncomfortable.
More information: https://www.casted.us/
Lindsay Tjepkema is the CEO and co-founder of Casted, the first and only marketing platform built around branded podcasts. With more than 15 years of experience in B2B marketing, she’s a dynamic leader who’s had tremendous success building and growing marketing teams on a local and global level.
After launching a podcast for a global martech SaaS enterprise, Lindsay saw the tremendous opportunity for brands in podcasting, as well as a huge void in the tech landscape with the lack of software to support marketing teams in leveraging these shows as part of their content marketing efforts. This led her to start Casted to help marketers unlock the full potential of their content by harnessing the power of podcasting. The company has since gained rapid traction among brands that wish to create greater connection with their audiences through authentic conversation.
Today, with Casted, marketers can access, amplify, and attribute their brand podcasts while engaging their audience, increasing sales alignment, and quantifying podcast value with metrics that matter.