Making the Most of Your B2B Podcast | Lindsay Tjepkema from Casted

Podcasting has become an important marketing tool—it helps establish businesses as knowledgable and insightful, it shares important industry information with key audiences, and offers a deeper opportunity for engagement.

But when Lindsay Tjepkema started a podcast, as the lead marketer for a large enterprise global SaaS business, she couldn’t find the tools she needed to collaborate, gauge metrics, create clips to share in social network streams, and ultimately demonstrate the value and effectiveness of her efforts.

So she left the company to found Casted, a tech startup that offers a full podcasting solution for B2B marketers.

On this edition of UpTech Report, Lindsay discusses how she’s helping companies create compelling content and integrate that content into a full marketing strategy.

More information:

Lindsay Tjepkema is the CEO and co-founder of Casted, the first and only marketing platform built around branded podcasts. With more than 15 years of experience in B2B marketing, she’s a dynamic leader who’s had tremendous success building and growing marketing teams on a local and global level. 

After launching a podcast for a global martech SaaS enterprise, Lindsay saw the tremendous opportunity for brands in podcasting, as well as a huge void in the tech landscape with the lack of software to support marketing teams in leveraging these shows as part of their content marketing efforts. This led her to start Casted to help marketers unlock the full potential of their content by harnessing the power of podcasting. The company has since gained rapid traction among brands that wish to create greater connection with their audiences through authentic conversation. 

Today, with Casted, marketers can access, amplify, and attribute their brand podcasts while engaging their audience, increasing sales alignment, and quantifying podcast value with metrics that matter.




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