Make Them Pay | Garin Hess at Consensus

In part one of my conversation with Garin Hess, the founder and CEO of Consensus, he talked about his product that dynamically assembles sales demos based on the needs and interest of the prospective client.

In this second part of our conversation, Garin tells us about one lecture in college that inspired him to become an entrepreneur, forever altering the course of his life. He also tells the story of his early failures—and how they led to his current success.

More information:

Garin Hess is a serial entrepreneur whose entire career has been in enterprise software, including in several roles acting as sales engineer. Garin has founded two software companies, three industry conferences, and a non-profit organization. He is currently the founder and CEO of Consensus, the leader in intelligent demo automation software.

Consensus helps sales engineering teams use interactive video demos to scale productivity by reducing wasted time doing repetitive unqualified demos so they can do more of what they do best: solution consulting. Garin recently published a book called “Selling is Hard. Buying is Harder.” that emphasizes an “buyer enablement” approach to B2B sales.

Outside of work, Garin enjoys reading history, mountain biking, hiking, writing, playing tennis, choir conducting, and spending time with his wife and their children.




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