Manage a Household More Effectively Using a Home Management App with Elizabeth Dodson of HomeZada

In this edition of the UpTech Report, Co-founder of HomeZada, Elizabeth Dodson, joins us to talk about her software company and its suite of home management apps.

At its core, HomeZada is a digital home management tool that will keep track of your estimated home value, equity, and expenses, as well as show you financial forecasts for the future.

Got a DIY project to tackle? Plan and budget all of your home improvement projects with their home renovation project planner. Plus, you can verify that you are properly insured with their home inventory template, allowing you to keep track of everything you own and document it with pictures in an organized fashion. 

In this conversation, Dodson explains how she started her career working for a commercial construction project management software company. After she realized that there were no similar software solutions available for homeowners looking to manage a household, she decided to create HomeZada.

Elizabeth Dodson is a cofounder at HomeZada. HomeZada gives all homeowners the ability to manage their homes with ease. Track a home inventory for those just in case situations … yes, they happen. Never forget home maintenance tasks with HomeZada reminders. Manage home projects in detail so you can stay in budget and manage your schedule. 

And finally, know what your home is worth … its digital home management in one easy to use system. Elizabeth’s 20 plus years in technology and project management have lead to the inception and creation of HomeZada.

DISCLAIMER: Below is an AI generated transcript. There could be a few typos but it should be at least 90% accurate. Watch video or listen to the podcast for the full experience!

Elizabeth Dodson 0:00
To get them prepare for something as quickly as possible, they can literally take photographs of their home inventory and quickly store it in a safe, private, secure system. and be done with it if that’s all they want to use.

Alexander Ferguson 0:19
Welcome to UpTech Report. This is our applied tech series. UpTech Report is sponsored by TeraLeap. Learn how to leverage the power of video at Today, I’m excited to be joined by my guest Elizabeth Dodson, who’s based in Eldorado Hills, California. She’s the co founder at HomeZada. Welcome, Elizabeth, good to have you on.

Elizabeth Dodson 0:38
Well, thank you for having me, Alexander. I appreciate the opportunity.

Alexander Ferguson 0:42
Now, HomeZada is a digital home management solution. I’m intrigued to hear that breakdown. And I know you guys are both focused on the end consumer as well as other businesses in this home management arena. But let’s just start with what’s the problem that you guys have seen and and in the marketplace.

Elizabeth Dodson 1:01
So there’s a couple of different things. And it started off with personal problems. But I think other homeowners can are seeing the same thing. And so that one of the things that they’re seeing is they go and they buy a house, they then live in the house, and then they sell the house. And they do this approximately five, seven times in their lifetime. But during that ownership phase, they start running into challenges and chaos starts setting in. And when I say chaos, I mean things like I want to do these projects, which was a big opportunity this last couple of years, yet people are over budget, or they don’t know how to manage the project. And they’re struggling with that. So that’s one of the things. The other thing is, if you are a homeowner, and you’re either moving to different areas of the country, or you’re a new homeowner, you actually go now what what do I need to do to care for this house? And how do I get started. And if you don’t care for it, then you have equipment that breaks earlier than it should. And then that can then lead to more expenses, which people aren’t necessarily prepared for. So we have those challenges. The next thing that we also see is, with a lot of homeowners is insurance companies asked you to take a home inventory, but they don’t always give you the tools to do it. And so how can we help homeowners get around taking an inventory very easily for those insurance or estate planning purposes? And then with all of this said, how do we help homeowners understand the absolute total cost of homeownership? That’s one of the things people can’t figure out, they can’t figure out where their time’s going, where it’s being spent managing their home and where their money is going. Which just causes stress.

Alexander Ferguson 2:55
Yes, homes do cause a lot of stress. It could be based on how you’ve you looked at but I appreciate you laying up those multiple components of both buying a new home managing and, and keeping track of it all. And I’d love to come back to in a second is the technology I know you’ve got an interesting AI solution of that inventory, as well as managing it. But I’d like to hear your journey because obviously coming to creating a solution like this, in some way. Sounds very business oriented. So how did how did you get to this point? What’s your background?

Elizabeth Dodson 3:29
That’s great question. So many of the challenges I explained to you that the industry that marketplace is going through, I experienced myself, and when I was working at another tech company, so I moved to the California area from the Maryland area. And I did that 20 years ago to work for a young startup. And that startup was called meridian systems. meridian systems was the market leader in commercial construction project management software. So very business focused, as you indicated, very process focused. Project management of a commercial construction project is very complex. More so then I think most other project management activities. There’s a lot of time that deadlines have to be met. There’s a lot of collaboration among different team members. There’s approval processes, there’s contracting processes, there’s delivery of materials. Are you in an urban setting in a rural setting? Can you leave materials on site? Do you have to bring them periodically?

Alexander Ferguson 4:34
You’re tracking all these different things in the software?

Elizabeth Dodson 4:37
Exactly. And it’s very complex. And so it was during that time when I was working for that company and I was going around the world, making sure that our products are implemented in wonderful organizations, from stadiums, to hospitals, to government buildings, to Disney, I mean just things all over the place. And then I said to myself, if we could map manage these billion dollar projects? With tools and solutions? Why can we not do the same thing with our houses? Because I’m struggling with some of the very similar aspects. Now, keep in mind, commercial construction is the Uber Uber aspect of project management like that is just for the skilled and a lot of different people who have this knowledge. But homz are similar. You just scale that down. And we’re still looking at how you, how do you work with your contractors and all your service providers? How are you working with your maintenance schedule? How are you planning your projects? Do you have the finances to perform those projects? What does it look like to understand what you own? How do you manage the money going in and out of your home? How do you increase the value of your home? Because some projects, increase it some don’t? How do you manage all the the different tasks that you need to do throughout the year? And how do you get the information to know when to do it, besides keeping it in your brain? Or on some sort of piece of paper. And that was part of my journey, like struggling with all of this? Managing my house was so complex, and I said this, there’s got to be a better way. There has got to be a better way. Because it doesn’t have to be this hard. How management literally can be easy.

Alexander Ferguson 6:35
There’s got to be a better way. I feel like that’s the statement of almost every tech solution out there. prior to it being created. There’s got to be a better way. So you, you decide to make that happen. This is your meridiem systems from late 78 to 2010. Roughly, is that correct? Yes, we’re dating and then she doesn’t 11 That’s when home SATA started the journey.

Elizabeth Dodson 6:56
That’s correct. So we we grew that company. So I was an early stage employee. And one of my co founders was also the co-founder of the meridian systems company, and my third co-founder was the CTO at Meridian. So he’s now a CTO at HomeZada.

Alexander Ferguson 7:14
Bring everybody over

Elizabeth Dodson 7:15
Absolutely. Which is, by the way, for anyone out there building a company, when you can work with people you’ve already worked with, you already have that trust built, and you already have that rhythm. So that you know exactly how to continue to move forward in the business. So that was a huge bonus for us. But we all worked for that company, we bootstrapped that company, we grew that company took late stage funding, sold that company in 2006. Work for the publicly traded company, a great experience, the whole experience was amazing. But then I was still complaining about my home management. And I think everyone in the office was sick of hearing it. But I was looking for a system for 10 years, 10 years, I could not find anything. And so one of my co founders, John, who was the original co founder of Meridian, because he got the entrepreneurial itch again, came to me and said, I think you’re onto something. And I go with what, you know, I have a lot of ideas, but with what in particular, and he brought up this her management platform. And with that said, we quit our jobs. On December 31, it was a hard quit because we loved working for the company that we helped grow and build and continue to work with all the people we were just amazingly in love with. But then we had this opportunity. And then on January 1, we started building HomeZada, and we spent the whole year building HomeZada because we knew that this was a very complex solution, we knew we had to build a really amazing foundation going back to our construction days. And there are things that we built in the product that are not fully functioning yet, because we know we have to grow into them. And that’s just some surprises for the future.

Alexander Ferguson 9:09
This whole journey of saying, Alright, there’s gotta be a better solution. And then you your co founders and meridian systems like hey, you onto something you’re like, let’s let’s make the jump. Let’s make the leap was it was so straightforward. You You spent a year building it and then and then it happens.

Elizabeth Dodson 9:27
No. Great question. No, no, so you build the product. And then you have discussions or what we refer to as healthy conflict over what we’re going to release when and everybody was on different pages. And we made sure that we released different feature sets at different times. And what does that look like? Some together some separate? And that was also a discussion. And with that said, we’ve always had had healthy conflict from our Meridian days. And we just believe that healthy conflict helps project a company forward and project a product forward. Because it’s amazing when you can really hear each other, understand different nuances and their perspective from how they see the product, because the developer, co founder will see the product differently than a customer focused co founder like myself. And we wanted to bring all that together. And that was really important. So we released the product. Yeah, a little bit, but in a good way. And we rolled out the product, we did a soft launch at the end of it, the 2011 year, did a live production launch in 2012, did some focus groups. And then with that said, we had to build trust with homeowners, that was one of the things we realized, we had to explain to them, what is digital home management, we had to build trust with them that we were going to be around, we had to build trust with them that we were going to keep their data private, because their data is very important to them. Think about the contents inside a house, it’s probably worth more than what’s in someone’s checking account. So it’s really important to keep that data private, and allow the homeowner to share it with whomever they want to share it with. And then from there, we also had to educate homeowners and consumer customers on the cloud. Believe it or not, it was the very early days of the cloud being present in the consumer market. The professional market, for instance, commercial construction, have been using the cloud basis technologies for years. So the consumers are like I don’t understand, where’s it going. So then you have to explain the aspect of technology to them to non technical people. So that there’s all of that type of communication that needs to happen to help people understand what the value of a platform like comes out can be for them. And that took probably about a year or two. And in fact, many of our customers said, I’ve been watching you for a year before I signed up. I’m like, okay,

Alexander Ferguson 12:16
like thank you could have joined sooner. But exactly. You had a few hurdles to overcome and you going direct to consumer that is that is not an easy game. Now, you bootstrap from the beginning. When did you raise funds?

Elizabeth Dodson 12:29
Yes, great question. So we kind of bootstrapped but also raise funds. So the co founders because we sold the previous company did fairly well. So we used our proceeds to help build homes out, we raised $2.5 million seed round with the co founders putting the bulk of that money. And then one of the experiences for anyone on the phone. Several of us had friends that were coming to us asking to invest in homes. And I thought that was quite surprising, because our team was only familiar with the corporate type funding aspect, not the friends and family funding aspect. And we kept asking these friends why do you want to invest in HomeZada and they’re in parts of the country, or they are in professions are both that don’t have access to technology type companies and early stage technology companies. So they said, We want to invest because this allows us to diversify our portfolio of investments. And we really believe in you as a team. Because we’ve known you we’ve worked we’ve seen you work on vacations, you work every vacation, we’ve never not seen you work. So how can we play a role in this. And at first, we felt very skeptical about it. But then we opened the door. And there was something that I actually read online that I thought it was kind of crazy, but lo and behold, it’s true. If you don’t ask your friends and family to invest, they actually get offended. Let them be the ones to tell you no. I thought that they would not be able to tell us now. But that’s not the case. People will tell you whether they’re an accredited investor, whether they have the opportunity to do it or not. And then if they don’t, they’ll give you the reasons why and it’s not personal. And we were absolutely stunned that we filled the rest of the round with friends and family and some small institutional angel investors. Fabulous so that shows a commitment of our colleagues and friends in the industry that they believed in what we were doing cool

Alexander Ferguson 14:48
I appreciate you sharing that that whole concept cuz I never thought of it that family could be offended like give me a chance to find out if they are interested. So you get this initial round from from Your actual co founders and that successful sale, friends and family you continue to go going directly to consumer. But from our my understanding you didn’t stay with consumer eventually actually switched to b2b to see can you talk about like that progression and journey?

Elizabeth Dodson 15:17
Yeah, so part of the thing that we realized at HomeZada is we had to prove that homeowners were willing to use samsara and they were willing to pay for it. So HomeZada is a freemium model for those people who don’t know, but that we had to prove that out first, because if we couldn’t prove that out, there was no point in going to the professional marketplace. But surprisingly, we knew that was all. So we knew that there was always a professional opportunity, because of all the different entities that touch the homeowner. And we saw that because at our project management software company, we saw a similar thing happening as well. So at the project management, organization, owners got involved, architects got involved, engineers got involved, subcontractors got involved. It’s a similar process when you think about all the touches on a home at for a homeowner. And so with that said, we always knew that that was a viable option to continue to go to partners, but they came to us faster than we had anticipated. So we turned around within I believe, since 2012, I believe, at the beginning of 2013, we were able to build our professional model. And we started off with HomeZada professional and comes out of professional has even evolved as well. But we started off the very basics was, can I buy a gift of HomeZada. One year subscription for my customers with my branding in it is something as simple as that. And that really helps a lot of the industries. For instance, when you talk about a mortgage broker, when you talk about a real estate agent, an insurance agent, they have the opportunity to say thank you to their customers with a gift of HomeZada, which is a relevant tool that helps timers continue to manage the data about their house, and the tasks, as well as get their branding in the system. And for example, like an insurance company, for the homeowner to enter in all of their inventory, and then to share it back with their insurance company. That’s also extremely valuable because the insurance company can correctly price excuse me correctly price out their policy, but then the homeowner can make sure that they are actually insured for everything that they do, because most homeowners aren’t. So when we did that we wanted to go to market, we started off with a lightweight arms out a professional and that has continued to evolve, such that comes out a professional evolves itself. And now people can not only give the gift of HomeZada, but they can actually enter in data on behalf of their customers, and either share it like a maintenance contractor or remodeling contractor or transfer it to the customer, like a professional inventory. organization that actually performs inventories for customers. And so those are now that evolved. And then at the same time, more strategic customers started coming to us. So very large insurance companies, very large mortgage or finance companies, very large real estate companies, and a variety of others, property managers, etc. Who want to either buy HomeZada for a larger subset of customers, or introduce it to their customers for a variety of reasons. And each one of these organizations and each one of these industries finds value in HomeZada and providing it to their customer base for different reasons.

Alexander Ferguson 18:56
This progression of like alright, adding a profession a home’s out of pro that people can gift it. It’s like a seems to be a win win win, you win, of course. And then they get to have their promotion there and the person gets it for free. What what year that was like 2013 or 14, you said your you start explore that. And then these larger institutions saying hey, the insurance companies, what year did that happen is that the 2016 or 2017,

Elizabeth Dodson 19:26
I brought that time 2016 We we had to show traction that this was willing to work. And then we also had to educate ourselves as team members on the insurance market on the mortgage market and also on the real estate market or industries because we didn’t come from them. And so that was another avenue of getting caught up and get caught up to speed on what they offer so that we can actually talk to them intelligently.

Alexander Ferguson 19:55
Your percentage of makeup of new users coming on it swapped to more from this pro and institutional level companies, or is it still a lot of that vast majority people still coming just because they’re finding it online?

Elizabeth Dodson 20:12
That’s a? That’s a really great question. So I would say it’s split down the middle. And what I mean by that is, there’s a lot of Parmenter customers that are recognizing that they need to find a better way to manage their home. And a lot of people have been home during this pandemic. So it’s accelerating that. So that’s one area. The second thing that we find is, a lot of our partners, especially those that introduce us to their customers, those customers sign up at a higher rate. And sometimes, depending on the partner, because they trust with our partners, providing them, their partner has vetted HMIs data in a variety of capacities, from a security perspective, from a technological perspective, from customer support, etc. So they have vetted us, so they have a trust in that. So they will also sign up for that aspect. And when we say our partners are broken into two categories, those that buy the gift of thumbs out of other customers, and those that introduce us, we still put them in a similar category, even though the customers elect to sign up for those to introduce those cut those partners to have the influence there.

Alexander Ferguson 21:27
He sounds like you were a little early to the market in the beginning, you knew people needed as you wanted it yourself. But Cloud was still relatively new for most consumers can you had to build trust? But definitely, because a COVID Technologies go crazy in every way. But has competition increase for the in this market?

Elizabeth Dodson 21:48
It’s a great question. And I think that that’s also one of our challenges. Competition has increased in unique situations. And what I mean by that is, a lot of applications are coming out that are singularly focused. And what I mean by that is, they only focus on home inventory, they only focus on her maintenance, or they only focus on something else. And oddly enough, no one’s doing project management, as far as I can tell. They’re doing spin offs of tracking projects, but not to the level that we’re doing it, which obviously doesn’t surprise me because we come from a project management background. But when you see those unique sets, that’s what we’re seeing people come into the marketplace. But one of the biggest I guess value propositions that we have, and our customers tell us this is that we’re an all in one solution. So a good example of that is we recently did some surveys both with HGTV and also AARP. And those surveys and focus groups. Both said that we love the fact that HomeZada is all on one. And the reason we see a lot of that happening is one people are realizing that their home is interconnected. So an inventory item is a maintenance task associated with it. That same inventory item, then can become a repair project when your replacement project. And then that becomes an inventory item again. And so a lot of people don’t look at the home that way. But we do because it’s all interconnected. And I also believe that a lot of homeowners and customers in the marketplace are app exhausted. How can I manage my home with one singular app, rather than having all these disconnected parts and pieces and forcing me to remember all these different scenarios and to connect it myself?

Alexander Ferguson 23:53
Yeah, I definitely have seen for those that listen to our past interviews, you’ll you’ll definitely recognize this common recurring theme of an all in one app, there is a growing desire and demand and a push for solutions that you don’t have to have an app for everything to cover all your problems and into one. But it’s something that’s popping in my head is product management, right? It’s like no one really thinking about that, putting it into your home management solution. I like it. I’m a business owner. I love being able to be organized and turning that to my home. Yeah, let’s do it. But have you found hope? A lot of homeowners aren’t project managers themselves. So they’re like, What is this? How am I supposed to like are you having to educate people on project management skills?

Elizabeth Dodson 24:44
A little bit and so one of the things that we take a look at is our client base, and our client base is all generations. all genders. It is in every state in The United States and then 20 100 countries internationally. And yet we don’t market internationally. And so we are seeing a very cross pollination of all the different dynamics of a true traditional homeowner. And the homes are also part of that, where it’s all different types of homes, whether it’s a farm, a rural area, an urban condo, it’s all over the place, whether homeowners own one home or multiple homes, we’re also seeing that as well. And one of the things we decided to do was to break down this messaging for people so they can relate to them. And what we did was, we took a look at what we refer to as three pillars of the homeowner lifecycle, the type of homeowner that is in the home, whether it’s a new homeowner, whether it’s an experienced or mother, whether it’s someone who loves tech, or doesn’t love tech, we take a look at the house, how old is it? Where’s it located? What are the kind of specifics we can take a look at. And then we take a look at where the actual triggers are, that people are experiencing right now the events. And some people may be first time homeowner, and they don’t know how to take care of their house yet. And that’s the first step they want to learn, because maybe they don’t have a lot of things yet. So those things don’t need to be documented quite yet. About maintenance. One homeowner that may have been in their home for 30 years, may have a lot of things in their home. And they may have some valuable things. Whether it’s financially valuable, or whether it’s personally valuable, maybe things have been passed on from generation to generation. And those customers are really interested in inventory to start. And then they evolved to other areas of the product. And then throughout the pandemic, as we saw, there were a lot of projects happening and a lot of people needed to understand how they get started. And our goal is to help people prepare for their projects before they get started, and then manage it through. And believe you me, I’ve had a ton of conversations with people who are in the middle of projects during the pandemic, and they were struggling or over budget, we’re we’re not going to finish. That’s not turning out what we thought we wanted something more, maybe we couldn’t afford it. And so when I look at the different types of customers, the events, the types of houses that pillar of the homeownership lifecycle, we test out marketing and educational aspects to the homeowners at different areas, meaning a different seasonality because some things are more relevant, like fall and spring are definitely maintenance areas. And then we also take a look at where we’re delivering the message, what types of platforms we’re delivering the message on? And then also what’s going to work for that particular customer. So to your answer your question, yes, we do find ourselves educating them about not only project management, but even the other aspects of why, let’s say a home inventory is important.

Alexander Ferguson 28:17
The business model freemium, there’s pros and cons to it. I mean, as a consumer, I love free getting on there. But as from the business side, they’ll always the question is, can you get people to convert? Can you get people to upgrade? How have you seen that that work or not work for you guys?

Elizabeth Dodson 28:33
Yes, great question. So a lot of people will get into HomeZada on the inventory, because it is the free part of it. And one of the things that they can do is easily take a home inventory. And so that’s something that we felt was part of our give back as well. And part of the reason for that is when people are experiencing traumatic situations, for instance, natural disasters, theft, what have you, to get them prepare for something as quickly as possible. They can literally take photographs of their home inventory, and quickly store it in a safe, private, secure system, and be done with it if that’s all they want to use. What we do find, though, is that the majority of our customers who start off with an inventory, they actually do convert, because they start realizing, what else am I missing in managing my home. I do need to manage my maintenance. And let’s face it, anyone who’s a homeowner, we all have maintenance, every one of us do. Now, whether people want to do it or not, is a different story. But we encourage them to do it because they want to maintain the value of this asset that they have. For those people who are doing projects, not everyone’s going to do projects. One of the things we often find is our messaging also lends itself to people jumping into the solution, the thing that matters most to them. So if they’re doing projects. Obviously, that’s part of the paid version, they’re going to start paying immediately and then evolve to other areas of the system.

Alexander Ferguson 30:09
Is it a multi step thing where you pay for components of what you’re using? Or is it just one flat for all of it?

Elizabeth Dodson 30:15
Great question. So we have parts of the home inventory, our free maintenance projects, the rest of inventory, and also finances is our middle tier, which is premium. And then we have a deluxe version for those people who have up to five homes that they want to manage. And for anyone who wants to market their home with their real estate agent, take apart and then transfer it to the new homeowner that has purchased their home. So the homeowner can now take over the responsibility that they’ve already seen, like Carfax for the home,

Alexander Ferguson 30:52
did digital record keeping a look at all things I’ve done to the house proven and seeing here? Wow,

Elizabeth Dodson 30:58
Carfax. Keep it simple.

Alexander Ferguson 31:00
I love so the some of the tech that you want to things who developed a phone or psychosis, the ability to easily create the the inventory, using just taking images, and then the tech, can you just dive a little bit into the tech how that works. Yeah,

Elizabeth Dodson 31:15
so we do two things as it relates to speeding up the process of taking an inventory. If people tell us the number of bedrooms, bathrooms and type of home, they have, we will project the generic spaces and the generic items in the space so that it gets people started. So that’s really important. That’s predictive algorithms that we’ve created proprietary. And so that helps people and it gets people excited that they are surprised, you figured out my house, and they don’t know whether they’d be surprised or creeped out. So I’m like, literally, it’s, it’s not creepy. It’s just predictive algorithms. And so that’s one way to get them started. And then as they take a photograph, we encourage them to go to the next item. And we just encourage them and walk them through that process within the system. The other thing we do, which is in our premium version, but if for people who are lightweight, meaning they only want to take a quick inventory, and they don’t want to get into a lot of details of the inventory, then they can walk around with their mobile phone, and they can take videos of the rooms, they quickly take the videos, the video with our AI technology that we have inside the system will recognize all the different items that are in the system. And we’ll develop it in two phases. One, these are high probability items that we’re recognizing, do you want them in your home inventory? If so, click this button and they’ll automatically be populated. The second phase is we think these items are in the the room, we’re not quite sure, will you please verify. And then you can verify by picking the items. And it will take you directly to the space in the video the spot of where the item is being recognized. And you can say yay or nay. And then what as recognized, you can push back into the system. And then for anything that wasn’t recognized, you can simply add it.

Alexander Ferguson 33:11
So image recognition on the video automatically tagging things that it knows look good confidence and you can approve it. If it’s medium confidence, you can mainly fix it that you guys using an existing platform and the customizing that that solution for it if you build from from the ground up?

Elizabeth Dodson 33:29
Yeah, no, that’s a great question. So when the AI technology, we actually using the Amazon technology, because we are on AWS. And then we’ve customized it in detail for our users. We do that with a lot of the other products we use as well. So for instance, we also work with a company called House Canary to input data on behalf of the homeowner as it relates to the financial mortgage data, values, forecasts of values, equity, assessments, etc. And we will pre populate that, but we will customize it. So it’s presented to the customer in a way that they can make smart, intelligent financial decisions.

Alexander Ferguson 34:12
Well, I’m always fascinated with like AI, machine recognition, image recognition is progressing across the board. And it’s almost becoming a an assumption of a playing field. But the the the challenge is always up to the entrepreneur, who’s delivering the product of how you actually deliver it for a customer to say, Wow, this is a useful tool, not just oh, that’s a nice technology. And it sounds like you guys have done that perfectly. I already want to go take a video of my home, because I don’t yet have a good status of all the items in my house. What can let’s kind of land on this though. What do you see the future? If you make a prediction of the future of of home management solutions, what is it going to look like in three to five years from now?

Elizabeth Dodson 34:50
So I think home management is at the very beginning of what it’s going to look like in the future and furthermore, we probably have a 10 your roadmap for ourselves personally, because we see so many different opportunities of connections, making things easier for our customers and our partners as well. And how to have better relationships between our partners and our customers as well. Sometimes these relationships are contentious, we want to streamline that process and make them really thriving and healthy. And I also see other players coming into the market. I actually do and I think that would be a good thing, because they would help educate the market along with him. zada and I see, the way people think of the home is also very different. And I see a lot of that coming together more succinctly with the consumer or the homeowner, being the the intended goal. And what I mean by that is a lot of companies come at the homeowner from their viewpoint, and they forget to come from the homeowners viewpoint. This is what I’m struggling with. This is what I have challenges with, how can you help me with those challenges, while also helping yourself make money on the products and services that you sell?

Alexander Ferguson 36:10
You paint a fascinating picture and also No, not afraid of competition, because if anything, it means more people educated that the the need and the problem exists. And there are solutions that are around to solve it. And for those that are ready to jump into this and want to check it out. Go to That’s HOMEZADA.COM. Thank you so much, Elizabeth, for sharing your journey and where you guys are headed in the future of home management solutions.

Elizabeth Dodson 36:38
Thank you so much.

Alexander Ferguson 36:40
We’ll see you all on the next episode of UpTech Report. Have you seen a company using AI machine learning or other technology to transform the way we live work and do business? Go to UpTech and let us know


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