Plugging in the Printers | Brian Rainey from Gooten

T-Shirt Printing Machine.Innovation shirt and textile printer machine.

Consumers in the digital age have come to expect a high level of customizability—we want products that are unique to us and hold meaning. Businesses also wish to create tailored experiences that resonate with their customers.

This was a dynamic Brian Rainey came to realize. “Consumer expectations continue to shift, really desiring personalized items while at the same time, retailers and brands need to be more innovative,” he says. “They need to connect on a more personal level.” But flexible manufacturing processes are key—no longer can companies fill warehouses with items that might never sell.

It was understanding the synergy of these dynamics that inspired Brian to start his company, Gooten, which helps businesses manage on-demand print services that are scalable, efficient, and affordable.

On this edition of UpTech Report, Brian discusses how the idea for Gooten first evolved from a front-end to back-end service, and he walks us through the complexities of managing a global network of on-demand suppliers.

More information:

Brian Rainey was named CEO of Gooten in January 2016. Rainey develops the company’s strategic vision and oversees all aspects of operations, including building the management team, financing, and global expansion. Rainey previously served as chief financial officer at Buzz Points, a fintech company, and held positions at Deutsche Bank and Deloitte, where he provided accounting and audit services to startups preparing for potential IPOs, private sales, or capital raises.

Rainey, a licensed C.P.A, received a bachelor’s degree in accounting and finance from James Madison University and an MBA from the Darden School of Business at the University of Virginia.

Gooten is a globally distributed production and logistics company transforming the way online brands manufacture and fulfill merchandise to their customers. Gooten has forged a new print-on-demand model to serve high-growth online stores in unprecedented ways. We think of our customers as partners and treat each facet of our business accordingly—from letting your voice be heard through our Partner Advisory Committee to layering in operational mechanisms that maximize your business economics, while boasting industry-leading product quality.

Every aspect has been thought through with our partners and their end customers in mind, tapping into incredible efficiencies and smart technologies that deliver results.




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