Testing the Waters | Luke Freiler from Centercode

The typical startup story begins with a vision for a product and a search for funding. Luke Freiler’s story, on the other hand, begins with being stranded in a prison town with his ex-girlfriend and screaming at the ocean.

Things do get better, and eventually leads to Centercode, a company that helps some of the biggest brands in the world test their software and create deeper engagement opportunities for their customer base.

In this edition of Founders Journey, Luke tells the distressing tale of his first venture and how he turned things around to create a thriving tech startup. He also offers an example of how bringing in the right talent led to hundreds-of-thousands in income he otherwise would have missed.

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Luke Freiler is the Founder and CEO of Centercode, a beta and delta testing company that’s helped hundreds of enterprise and high-growth tech companies continuously perfect their products by leveraging the enthusiasm of their customers. With a network of over 250,000 testers, a team of expert consultants, and a software platform that automates the whole process, Centercode makes it simple to manage pre-release product tests.

Product managers, engineers, and testing professionals use Centercode to collect more product feedback with less time invested. They use pre-prioritized insights from Centercode to make data-driven product decisions and impact success at release.

With a background in user experience and software development, Luke continues to lead the design of the Centercode Platform, a comprehensive SaaS solution that enables companies to continuously engage with their audiences throughout product development and iteration. Before founding Centercode, Luke worked for Native Instruments as a Product Specialist and for Ericsson as a Web Development Manager to help develop, test, and launch a variety of consumer and business products.

A self-identified Tech Idealist, Luke’s vision is for a world where technology truly serves to solve real problems. He is passionate about working with product makers to turn that vision into a reality — one product at a time.




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